Link popularity explained
A high percentage of #1 ranked
web pages on Google don't contain the queried search term in
the body text or in the META tags. How can that be? The answer
is: These top ranked web pages have high link popularity.
Link Popularity is becoming the
determining factor for successful web sites.
What exactly is link popularity?
Link popularity refers to the
total number of links that a search engine has found for your
web page. The more web sites link to your web page, the higher
the link popularity of your page. A high link popularity
contributes to a high search engine ranking.
Note that link popularity is
measured only for single web pages, not for the whole web
site. Your web site can have several web pages with different
The idea behind the link
popularity concept is simple. The more other web sites link to
your web site, the more important your site must be. Other
sites wouldn't link to your site if there wasn't something
interesting on your site or if your web site didn't contain
any special content.
It's nearly impossible to
manipulate link popularity. Previous ranking algorithms that
took META keywords or similar factors into account have been
quickly abused to mislead the search engines. On the other
side, it's very difficult to manipulate the number of links
that point to a site.
That's why link popularity is
now one of the most important factors for search engines when
they rank a web page.
However, you cannot get a high
link popularity by submitting your web site to thousands of
FFA (free for all) link pages. Not all links are considered
equal by the search engines. It does matter who links to you
and how they link to you.
Not all links are considered equal
Not all links are equal. Some
links count more than others. Links from important web sites
have a greater effect on your link popularity and your search
A link from www.Yahoo.com to
your web site has more weight than a link from a small private
web page. A link from a web site with a high link popularity
is better than a link from an unknown web site.
It's also important that the
web site that's linking to you has a similar topic as your web
site. Imagine that you sell shoes on your web site. A link
from another web site that is all about shoes will count much
more than a link from a web site that links to all kind of web
Finally, it's important how the
link to your site looks like. For example, one of your
important keywords might be "brown leather shoes".
leads to much better search
engine rankings for the keyword "brown leather shoes" than the
By the way, many people think
that they can increase their link popularity by submitting
their web site address to FFA (free for all) link pages and
link farms (web sites that link to all kind of web sites).
This doesn't work.
More and more search engines
recognize FFA pages and link farms and choose to ignore these
pages. Usually, submissions to FFA pages are a waste of time
that only results in many spam email messages.
In addition, you should avoid
services that promise you 2000 links to your site within a
week or so. If they link to you at all, these 2000 links must
be of poor quality or they don't have a similar topic as your
Use common sense. Offers that
sound too good to be true probably aren't true.
- try to get links from
important web sites
- try to get link texts that
contain your important keywords
- don't use FFA or link farm
- don't use services that
promise lots of links within days
- focus on quality links, not
How to find good potential
It's important who links to
your site. Web sites that have a similar topic as your site
are more important than web sites with different topics.
In addition, if you can
convince web sites with a similar topic to link to your site,
you'll also get targeted traffic from these sites.
People who visit your topic
partner sites are usually interested in what you have to
offer. They are more likely to come to your site and to buy
something. It's the quality of the traffic that counts, not
But how do you find good
potential links partners?
There are several ways:
- Search the most important
search engines for your most important keywords.
Among the search results, you'll usually find web sites that
don't compete directly with your site. These web sites are
very good potential link partners.
They have a good listing on search engines under your
important keywords. This means that they get a good amount
of traffic from people who are interested in what you have
If such a site links to you, you'll get high quality
targeted traffic from them. In addition, their link to your
site also increases your link popularity and your search
- Find out who links to your
Web sites that link to your competitors are probably web
sites that should link to you. If a web site links to one of
your competitor sites, it's a strong hint that it could be a
very good link partner to you.
First, the webmaster of that site has shown that s/he is
willing to link to other sites. Second, those web sites are
often related to what you have to offer. You'll get targeted
traffic from them while increasing your search engine
Unfortunately, both ways are
very time-consuming and it's hard to do it for many sites. The
good news is that you can save a lot of time with the right