Founded in April 1996, Alexa
Internet grew out of a vision of Web navigation that is
intelligent and constantly improving with the participation of
its users. Alexa Related Links and Traffic Rankings are the
embodiment of this vision, growing and getting better as more
people join the Alexa community of smart Web surfers.
Making a better Internet
Alexa could not exist without the participation of the Alexa
Toolbar community. Each member of the community, in addition
to getting a useful tool, is giving back. Simply by using the
toolbar each member contributes valuable information about the
web, how it is used, what is important and what is not. This
information is returned to the community as Related Links,
Traffic Rankings and more.